Tools and Techniques Trilogy course ads
Proyectum’s
Scope
Graphic design, character design, illustration and animation
Consisting of three distinct courses – Kaizen, Lean Toolkit, and Problem Solving and Decision Making – the trilogy was introduced in Proyectum as a set of courses that would prepare you and allow you to save time and improve your productivity on a personal and professional level.
In the design process, the focus was on creating visually appealing and relatable graphics to engage with a broad audience. Character design was incorporated to enhance relatability, with characters possessing a simpler and rounder aesthetic. The color palette used the yellow hues from the original Proyectum palette, complementing them with additional hues derived from the original set, along with the contrasting dark blue color from the original palette. The chosen thin, rounded font seamlessly matched the character design, contributing to a cohesive visual identity for the project.
Explainer videos
The primary deliverables for the project were animated explainer videos introducing the trilogy and each individual course. Two videos were successfully produced before the project was halted, but detailed storyboards were developed for the remaining two videos. These videos aimed to not only inform but also captivate the audience, making the courses easily accessible and appealing to a diverse range of learners.
